MV Beauty Art
Visual identity for an institute specializing in beauty and well-being
The Project
The owners of MV Beauty Art approached us with the aim of creating a brand around their luxurious aesthetics institute in Brussels. We undertook the project and managed to capture the unique experience that a person undergoes when visiting: the combination of professional care and quality products leading to well-being.
Logo & Visual Identity
For the logo and corporate identity, we wanted to capture the sense of a carefully curated space that one enters when they are ready to entrust their care to a team of professionals and to rejuvenate themselves. Inspired by Lucas Cranach's painting, "Fountain of Youth," we created a logo reminiscent of a youth fountain with water splashing.
We used thin lines and a sans-serif font to convey the calmness, luxury, and quality that characterize the services. We developed a graphic system that we incorporated into all corporate and communication applications, creating the expectation of a complete MV Beauty Art experience.
Spatial Design
For the space design, we collaborated with architect Alexandros Kitriniaris (KAAF Architects), who created a very distinctive environment – the combination of wood and iron convey a sense of elegance.
Leveraging this idea, we created copylines from metallic cut elements in gold color that enhance the atmosphere and give clear messages to visitors.
To give personality to the space, we named the main rooms where services take place and created three linear forms of women for each one of them. Thus, we managed to capture the eternal and absolute beauty of women.
