Insurance Geenie
Branding for an automobile insurance company where credibility meets with contemporary playfulness
The Project
A renowned insurance company decided to branch out into automobile insurance services and came up to us seeking a design approach that will capture the brand’s credibility with a contemporary and playful attitude.
Logotype and Visual Identity
We designed the Insurance Geenie’ s logo with full respect towards our clients’ brief: we preserved the descriptive character of the Arabic genie but… with a twist!
We reshaped the turban’ s rubin into a shield, paying attribute to the sense of security and shelter that the brand per se emits. We put side by side, the classic blue we are used to seeing from insurance companies with a vivid green, targeting to differentiation. And, finally, we chose a contemporary style for our typography aiming at a refreshing and playful expression.
Visual revision of an already existing website
Our next step, the visual update of the brand’ s already existing website. Our beloved genie “came to life” with an enriched range of expressions, new characters and magic elements were added through icons, and playful punchlines gave voice to the Insurance Geenie to address to its clients. Visual and verbal elements worked altogether accomplishing an effective communication between the brand and its audience.
