Lumineux Electric Toothbrush Ad Campaign - CGI
With a career spanning over 25 years as a professional photographer, my commitment was to infuse authenticity into the domain of CGI, crafting hyperrealistic products and scenes devoid of the typical 'created in the computer' aesthetic.
Collaborating with the Lumineux creative team on this visual series for the launch of their latest electric toothbrush was a true joy. I meticulously developed the 3D model even before the toothbrush finished the production phase, facilitating seamless integration of the imagery onto the packaging. Subsequently, we resisted the 3D scenes to render two new colors of the brush.
CGI brings unmatched flexibility, endless creative possibilities and seamlessly aligns with your artistic vision, eliminating the necessity for resource-intensive reshoots. Propel your presence in the competitive market with cutting edge visuals, meticulously crafted to deliver authentic, photo-realistic outcomes across both still and motion formats."
CGI: Dale May
Agent: WSWcreative
Client: Lumineux
