CaseMe é uma loja de iPhones e assessórios Apple, situada na Zona Oeste do Rio. Seu objetivo é vender produtos Apple com um nível de experiência semelhante ao da fabricante. Há 4 anos no mercado, tem como visão se tornar uma das maiores lojas no segmento de importados na capital carioca.
A estratégia por trás deste projeto nasceu tanto da necessidade de reposicionar a marca alinhando-a com o alto padrão estético que todo cliente Apple busca, quanto da carência de diferenciá-la diante a um mercado tão competitivo.
A estratégia por trás deste projeto nasceu tanto da necessidade de reposicionar a marca alinhando-a com o alto padrão estético que todo cliente Apple busca, quanto da carência de diferenciá-la diante a um mercado tão competitivo.
A marca pictórica foi inspirada nos cantos arredondados próprios do ecossistema Apple, além de carregar o formato inconfundível de um iPhone. A tipografia foi inspirada nos detalhes do símbolo, trazendo harmonia para todo o conjunto visual.
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CaseMe is an iPhone and Apple accessories store, located in the Zona Oeste of Rio. Its objective is to sell Apple products with a level of experience similar to that of the manufacturer. On the market for 4 years, its vision is to become one of the largest stores in the imported goods segment in the capital of Rio.
The strategy behind this project was born both from the need to reposition the brand, aligning it with the high aesthetic standard that every Apple customer seeks, and from the need to differentiate it in such a competitive market.
The pictorial mark was inspired by the rounded corners typical of the Apple ecosystem, also carrying the iconic shape of an iPhone. The typography was inspired by the details of the symbol, bringing harmony to the entire visual set.
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CaseMe is an iPhone and Apple accessories store, located in the Zona Oeste of Rio. Its objective is to sell Apple products with a level of experience similar to that of the manufacturer. On the market for 4 years, its vision is to become one of the largest stores in the imported goods segment in the capital of Rio.
The strategy behind this project was born both from the need to reposition the brand, aligning it with the high aesthetic standard that every Apple customer seeks, and from the need to differentiate it in such a competitive market.
The pictorial mark was inspired by the rounded corners typical of the Apple ecosystem, also carrying the iconic shape of an iPhone. The typography was inspired by the details of the symbol, bringing harmony to the entire visual set.
