A boutique high-end Italian cafe with a distinct vision of the elegance and charisma of Monica Vitti, the iconic Italian actress. The cafe aims to create a sophisticated yet inviting atmosphere, offering patrons an authentic taste of Italian luxury.
The genesis of the emblem was inspired in the story of how the owners met in the 90s and the influence of their shared Italian heritage. The foundational elements for constructing the symbol were collaboratively determined with the client. The narrative of the boat, intertwined with Italian tradition and their unwavering dedication to their business endeavors bridging between NYC and Italy, played a pivotal role in shaping the brand design.
→ Creative direction, graphic and logo design: Pilar Sola
→ Client: Laura Casinelli
→ Client: Laura Casinelli
*this project was ultimately not pursued, as it was determined that the final decision rested on the client's evaluation of business opportunities within the designated area.
