For the launch of Rebel Moon - A Child of Fire, the first movie of the new Zack Snyder franchise to be released on December 22th, we decided to bring the biggest moon ever in Gae Aulenti, one of the most frequented squares in Milan during Christmas time.
So, a week before the movie’s release, people had the chance to know more about the movie and about Veldt, the planet which leads the plot. At the same time, we invited people to visit the Rebellion’s base in which it was possible to take amazing pictures of the moon.
Since the movie revolves around a group of Rebels, we involved a team of specialists about planets and moons. A selected team of influencers that had the task to generate buzz around the movie through social contents.
Agency: DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Luca Riva & Davide Labò
Art Director: Antonio Gambino
Event Copywriter: Sara Nissoli
Junior Copywriter: Tommaso Spada
Junior Art Director: Eva Rognini
Client Director: Elena Panza
Account Director: Piera Colasante
Senior Account Executive: Giovanna Savastano
Head of Content: Ludovica D'Aquino
Digital Pr Manager: Vittoria Caron
Integrated Production Director: Matteo Pecorari
Producer: Irene Taverna
Junior Producer: Luca Murru
Head Of Phisycal Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Head Of Events&Special Projects: Laura Boy
Event Manager: Clara De Paul Liviano
Production Manager: Marco Barberis
Assistant Event Manager: Beatrice Latini
Junior Event Manager: Beatrice De Castro
Special Products Manager: Martina Augelli
Post Production Director: Seba Morando
Post Producer: Miriam Ottina
Junior Post Producer: Silvia Brigoli
Motion Designer: Gabriele Frigimelica
Motion Designer: Dario Lipani
