Freshi is a concept for an online supermarket that hoped to stand out from a market populated by big, international brands. After researching the priorities of their target audience, we shifted gears from a generic supermarket to a unique, bespoke solution that not only sustainably provides the freshest goods, but educates their consumer, creates a community and supports small businesses and the local economy.
At the heart of Freshi's philosophy lies a commitment to local sourcing and seasonal produce. By partnering with local farmers and producers, Freshi reduces the carbon footprint associated with long-distance transportation and supports the local economy. This focus on sustainability extends to the brand's messaging, which encourages consumers to make informed choices about their food purchases and embrace the concept of eating with the seasons.
To capture Freshi's essence, I crafted a brand identity that exudes freshness, vibrancy, and a touch of rustic charm. The website UI is in progress and will be uploaded soon.
________________________________________
Coming soon....
To see more of this UX/UI work in progress, visit my Dribbble
