TV Campaign
On a very cluttered market, Life Group is positioned as an innovative financial company. As most financial institutions come up with similar offers, Life Group decided to make a difference and focus on internet banking and e-commerce. They designed Life Pad, a tablet loaded with various financial and leisure apps, distributed for free to all clients – a tablet that makes your life easier.
On a very cluttered market, Life Group is positioned as an innovative financial company. As most financial institutions come up with similar offers, Life Group decided to make a difference and focus on internet banking and e-commerce. They designed Life Pad, a tablet loaded with various financial and leisure apps, distributed for free to all clients – a tablet that makes your life easier.
Insight
Russia is notorious for its extremely bureaucratic institutions. People are used to fighting long lines, the impossible working hours of government services, the nepotism, rudeness and corruption of public workers. People would welcome anything that would help them bypass all these inconveniences.
Idea
Life Group owes an apology to all Russian people, for not having invented the Life PAD earlier. But it’s here now and all these inconveniences became a thing of the past.
Russia is notorious for its extremely bureaucratic institutions. People are used to fighting long lines, the impossible working hours of government services, the nepotism, rudeness and corruption of public workers. People would welcome anything that would help them bypass all these inconveniences.
Idea
Life Group owes an apology to all Russian people, for not having invented the Life PAD earlier. But it’s here now and all these inconveniences became a thing of the past.
SLAVA Independent Creative Agency
Production: Limelite / Magic. Strictly Baltic
Director: Joakim Reveman
DOP: Roman Vasyanov
Production: Limelite / Magic. Strictly Baltic
Director: Joakim Reveman
DOP: Roman Vasyanov
