Keep Winning
Always pushing forwards
Keep Winning is a Taiwan-based Sports Active Wear startup that embodies the mantra of persistence and perseverance. We designed the brand and visual identity.
Challenge
Keep Winning (KEWI) isn’t merely a brand name; it embodies a promise and a mantra: to persevere and continue pushing forward. This ethos needed to be infused into every aspect of the brand, from its products to its brand communications.
Solution
To encapsulate KEWI’s brand promise, we developed a Brand Design Concept centered around the theme of consistency through repetition. This concept became the foundation for the Brand Toolkit, influencing everything from the logo and graphics to copywriting.
Impact
The Visual Brand Identity and Toolkit enabled KEWI to rapidly iterate on designs without compromising consistency, providing them with the agility and coherence necessary to carve out a niche in the marketplace.
