Kota (formerly known as Yonder) Logo Redesign Project
Scope: Logo Redesign
Timeline: <8 Weeks
Services: Art Direction and Logo Design
Client: Kota
Contractor: Tuell Design
Hello!
This project for Kota, an insurance benefits management product, that was formerly known as Yonder, took place over the course of 8 weeks. Although there were over 100 logos explored for this project, unfortunately, none of them were chosen to be the final mark that helped represent Kota. However, it was a great pleasure to work with their team to collaborate and get that much closer to finding the right logo mark that was simple and bold, but unique and memorable. After this project had concluded, the team over at Kota asked if it were possible to recommend another designer/agency to finish out the deliverables needed to start their rebranding/brand refresh journey and I recommended Jordan Jenkins, along with many others. He was able to successfully redesign their logo, which can be seen here.
As for the logos that were developed under the Tuell name, and that are shown in this Behance Project, many of the ideas and concepts consisted of forms and characteristics from subjects and topics such as flowers, stars, compasses, groups of people, the letter k, intertwined shapes, mesh/fabric, umbrellas, hearts, sunrises/horizon lines, mountains, and many more.
If you like the work that was presented to Kota, a like and comment stating which logo you prefer most would be very much appreciated.
Thank you,
Patrick Tuell
As for the logos that were developed under the Tuell name, and that are shown in this Behance Project, many of the ideas and concepts consisted of forms and characteristics from subjects and topics such as flowers, stars, compasses, groups of people, the letter k, intertwined shapes, mesh/fabric, umbrellas, hearts, sunrises/horizon lines, mountains, and many more.
If you like the work that was presented to Kota, a like and comment stating which logo you prefer most would be very much appreciated.
Thank you,
Patrick Tuell
