At mirage, using renewable energy is expected to become not only a staple in our world out of a desired want, but a desired need. To help those in need today is helping those in need tomorrow. These beliefs are at the forefront of the investment team's mind everyday when finding new ways to help save our planet and people.
The main focal point of the brand identity for Mirage was the idea of using words, concepts, and ideas from one of the biggest renewable energy resources-solar power from the sun. The logo mark and brand name was made to be impactful, focused, and reminiscent of the sun's characteristics and the way it interacts with our world and everyday life.
Design & Art Direction: Patrick Tuell
Services: Logo & Identity