As a Visual Designer for the TelEnt Tier1 team at Amazon, I was tasked with with creating engaging and cohesive ad campaigns for series and movies of advertisers like Starz, Paramount+ and HBO MAX. 
One of the key challenges of this role was adapting key art from series and movies into usable assets that would fit a variety of media formats, like Fire TVs, Primer Video Streaming platforms, and web banners. This involved balancing the campaign's cohesiveness between the different placement, ensuring that the ads adhered to Amazon's design standards and technical requisites, and also maintaining each brand's unique guidelines.

Here I want to showcase the work that went into adapting key arts into usable assets that would fit a variety of media, and how I used them to create the campaigns. These campaigns demonstrate my ability to adapt key art, create cohesive campaigns across multiple platforms, and adhere to strict design standards and technical requirements.

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Similar to streaming media ads, banner ads provided me key art, logos, copy, and sometimes reference to a client's guidelines. With these assets, my goal was to create a cohesive campaign that could run in-site and on other websites, while clearly communicating the message and visually appealing to the client's target audience.

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Tablet screensavers (called Wakescreens) presented a unique challenge: creating a cohesive, responsive design that worked equally well in vertical and horizontal orientations on different tablet models, while incorporating multiple elements such as copy, logos, CTAs, and the tablet's own UI elements. The goal was to design attractive and engaging ads that felt native to the user's device and encouraged them to interact.

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