Fox & Bird Cafe
Branding | Strategic Brand Construction
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The Beginning of Everything - A Modern Fairy Tale
Once upon a time, there was a man who fell in love with a woman – quite a cliché, I know – but this love also gave birth to a business partnership. They wanted to open a café that would provide impeccable service and the best coffee in the region.
The idea to name the café originated from combining the names of the streets where they both lived. He lived on Fox Street, and she on Bird Street. Fox & Bird.
An enterprise was created based on the mutual love of the partners for each other and for their creation.
The café's goal is to convey this love to the customers, both through the service and the delicacies that come from the kitchen, as well as through attention to packaging, menu, and ambiance. Add a touch of whimsy and a hint of fairy tale, and you have an original brand that cares for its customers.
Brand Development
My job was to take these diverse elements and make them coexist in a playful brand, with handmade touches, that had refinement and to develop packaging, posters, takeaway boxes, and merchandising.
