En Guatemala, cada 12 horas una niña de 14 años da a luz producto de una violación. Esta es una realidad inaceptable y urgente de cambiar, y para ello creamos una campaña que exponga esta realidad e intente concientizar sobre esta gran problemática.
In Guatemala, every 12 hours, a 14-year-old girl gives birth as a result of rape. This is an unacceptable and urgent reality to change, and for this reason, we created a campaign to expose this reality and try to raise awareness about this huge problem.
Case:
TV Spot #1:
TV Spot #2:
TV Spot #3:
Awards:
2023
The Napolitan Victory Awards
NGO Campaign of the Year
2023
The Napolitan Victory Awards
NGO Campaign of the Year
Credits:
Advertising Agency: Ciudadana.
Executive Creative Director: Julián Kanarek, Ignacio Vallejo.
Creative Director: Rodrigo Gastán, Julián Kanarek.
Art Director: Álvaro Yáñez.
Copywriters: Rodrigo Gastán.
Producer: Mikaela Corengia.
Client: Planned Parenthood Guatemala.
Advertising Agency: Ciudadana.
Executive Creative Director: Julián Kanarek, Ignacio Vallejo.
Creative Director: Rodrigo Gastán, Julián Kanarek.
Art Director: Álvaro Yáñez.
Copywriters: Rodrigo Gastán.
Producer: Mikaela Corengia.
Client: Planned Parenthood Guatemala.
