"Los Nocheros" es un grupo musical argentino reconocido en Latinoamérica y, para promocionar el servicio online 24 horas del Banco Santander, reescribimos la letra de una de sus canciones más conocidas para crear una campaña divertida y cercana.
"Los Nocheros" (The Night Men) is an Argentinian musical group renowned in Latin America, and to promote Santander Bank's 24-hour online service, we rewrote the lyrics of one of their best-known songs to create a fun and relatable campaign.
TV Spot:
Awards:
2018
2018
Gran Campana de Oro
Outdoor advertising campaign
Outdoor advertising campaign
Credits:
Advertising Agency: Plutón.
Executive Creative Director: Pablo Medina, Silvio Maldonado.
Advertising Agency: Plutón.
Executive Creative Director: Pablo Medina, Silvio Maldonado.
Creative Director: Alfonso Delfino, Gervasio Della Ratta.
Art Director: Silvio Maldonado, Gervasio Della Ratta.
Copywriters: Rodrigo Gastán, Juan Santos, Alfonso Delfino.
Producer: Pablo Figueroa, Pato Prevett.
Audiovisual Production / Production Company: La Jolla Films.
Art Director: Silvio Maldonado, Gervasio Della Ratta.
Copywriters: Rodrigo Gastán, Juan Santos, Alfonso Delfino.
Producer: Pablo Figueroa, Pato Prevett.
Audiovisual Production / Production Company: La Jolla Films.
Postproduction: Zeta Post.Responsible for the client: Florencia Parodi, Valentina Jiménez.
Director: Marco Caltieri.
Sound: Rec.
Director: Marco Caltieri.
Sound: Rec.
