Tejo is a very popular practice in Colombia. It was born in Boyacá and has always been regarded as Colombian national sport and traditionally related to drinking beer and having a great time with friends. Tejo Turmequé is a modern approach to this old-school practice. They created a place for gathering where you can have some beers, throw some tejos, eat something delicious and party after the match. Most importantly, they created a place for diversity. Tejo has always been thought of as a manly sport but Turmequé wants to make a difference and open the possibility specifically for women, LGBTIQ+ community and literally everyone to experience the thrill of blasting a mecha. They called us for a full rebrand and this is what came out.
Credits
Client/ Founders Sebastián Mejía & Fabio Morales
Creative and Art Direction/ Camilo Gallón Zapata
Strategy/ Daniel Upegui Londoño
Graphic Design/ Julián Buriticá Arias
Project Management/ Juanse Ramírez Granados
Bogotá / 2023
