Mixtura
Brand identity for Mixtura, an ambitious project set to launch in Miami as the biggest ever imagined Latin cocina.
A profund journey through the colorful landscape of Latin American ingredients and the ancestral diversity that converges along the territory.
We didn't come up with the name, but we developed the entire brand universe, including a graphic system based on the expressive forms of the Sun. A concept inspired by the expansive paths flowers take to bloom—the same bright star that shines from the Latin heart.
Credits
Creative and Art Direction/ Camilo Gallón Zapata
Strategy/ Daniel Upegui Londoño
Graphic Design/ Julián Buriticá Arias
Project Management/ Juanse Ramírez Granados
Miami / 2023
