Hill & Knowlton collaborated with the TECOM Group to celebrate Emirati Women's Day. We introduced henna art, a beautiful temporary body decoration, traditionally reserved for special occasions like Eid, weddings, and birthdays. This year, both men and women embraced henna art to honor Emirati women.Arabic calligraphy words were designed to represent Emirati women for people to choose and wear on their palms. We organized on-site henna art activities for TECOMGroup employees, encouraging them to share their designs with admired Emirati women. For those unable to join in person, an Instagram filter was created to extend the celebration to everyone.
