Y O U N G L I O N S P R I N T C O M P E T I T I O N 2 0 1 8
S U B J E C T // Tell people with intellectual and developmental disabilities that there are more than 300 000 job opening in different advertising agencies.
T H E I D E A // Big companies strive every day to be different to stand out from the clutter, and this is highly reflected in these companies’ brand promises (slogans), that they have been living up to since their inception. We collected some of the world’s most famous brand promises and crafted a motivational manifesto out of them. The brand promises manifesto invites people with IDD to see their differences as an added value to these companies rather than a handicap. Since it is these differences that will make companies deliver on their promise of being different.
T H A N K Y O U
