The metaverse redefines the traditional in-store experience by offering consumers a new way to interact with the brands they love.
Exploring this new frontier of fashion retail has led Transparent House to join forces with Rumfoords, JD Sports, Nike, and OnCyber to create #NeedItNow Pop-Up World — Web3 spaces curated by influencers. Users can now build and purchase virtual outfits from JD’s new collection just like in the real world.
As a part of a global integrated campaign, this Nike × JD #NeedItNow Pop-Up World metaverse experience complemented the IRL in-store experience with AR mirrors in two JD US Flagship stores in New York City and Chicago.
Lobby
For Nike × JD #NeedItNow Pop-Up World Transparent House team crafted a lobby and 6 spaces, each dedicated to world cities like Paris, New York, or London, and is represented by the artistic vision of a local influencer. A user is invited to interact with a screen showcasing JD's new collection to have a complete shopping experience, in each space by building a virtual outfit and making a purchase on the JD’s website.
Explore the space
New York
The New York Gallery transports you to fascinating New York, capturing the artistic perspective of local creator @swopes
Explore the space
Chicago
Take a tour in Chicago in an immersive gallery space, styled by local creator
@hotfunmia
Explore the space
Paris
A glimpse into Paris on Web3 inspired by dreams of local creator
@elisalevallois
Explore the space
Miami
Welcome to Miami crafted in line with a personal perception of the city by local creator
@gale
Explore the space
London
Transformative vision for the UK capital based on a personal artistic experience of local creator @valencoagrace
Explore the space
Berlin
Surrealistic take on Berlin in Metaverse, with a new gallery space styled by local creator
@annaneubrt
Explore the space
Creating a metaverse experience is a complex yet exhilarating process that requires a skilled and visionary team like Transparent House. Here's an overview of how Transparent House gets creative in the construction of a metaverse experience.
Photo Credits: Zero10
Credits
Client:
Rumfoords, JD Sports, Nike
Creative Production Agency:
Transparent House, Inc.
Executive Producer:
Denis Krylov
Senior Producer:
Pavel Burdin
Web Experience Producer:
Alessia Erigo
