Cemros is a diversified industrial holding, the leader of the cement industry in Russia. Cemros unites 16 cement plants in Russia, as well as quarries for the extraction of non-metallic materials.
The share of Cemros in the Russian cement market is about 30%.
The company's enterprises are located in 13 regions: Republic of Mordovia, Karachay-Cherkess Republic, Arkhangelsk, Belgorod, Bryansk, Voronezh, Leningrad, Lipetsk, Ryazan, Samara, Sverdlovsk, Ulyanovsk and Chelyabinsk regions.
Task
As part of the rebranding project for Cemros (until 2023, Eurocement), it was necessary to create a new logo and paper packaging design for cement.
First of all, the new design for packaged products should be simple, understandable and informative for the buyer of cement, as well as comply with industry specifics.
Solution
There are three trade names in the cement line:
- CEMROS 500 EXTRA - for responsible construction works. Ideal for the construction of foundations, load-bearing walls, ceilings, columns and other objects requiring high strength.
- CEMROS 400 PLUS - for a wide range of general construction works: concreting of foundations, erection of formwork and reinforced concrete structures, for the preparation of mortars, finishing and masonry works both outside and inside the premises.
- CEMROS 500 SULFA - a special cement for the construction of structures exposed to aggressive environments: pools, wells, underground and underwater structures.
We have developed a modern and rather concise packaging design that highlights the products of the updated brand on the retail shelf. For the convenience of customers, the usual color coding and succession of trade names were retained, which simplified navigation through the product line. With the help of graphics, an emphasis was placed on the scope of the product, information that helps the buyer to make a decision on the choice of cement is highlighted in bright colors.
