In Wedding411's Fall/Winter 2014 issue (404 pages), I designed
21 editorial stories (111 pages) and 130 ads throughout.
Wedding411's Fall/Winter 2014 cover.
The following editorial piece broke out of the norm from the typical design elements used.
I used variation of thickness and color to create a visually appealing layout for the story on
having a hummous bar. I also liked using the lines themselves as bars across the
double page spread. It made a great opening. I picked colors not from
Wedding411's color pallette but instead from the colors within the photograph.
I chose to feature the next two following articles (Wedding Planners & Couple and Money)
because they are very similar with side borders and a one column layout. They both also
have informational content. Even though they are both informational, the voice of each piece
is very different, as well as the way the content was laid out. The first article on
wedding planners is fun and interesting getting to know them. The second has a much
more serious voice talking about how couples manage their finances. I incorporated the couple
icon throughout the Couples and Money article to make it more appealing to the audience.
Bulle Rock Golf's full page ad. This is a gorgeous location for a wedding,
however, in the past their ads didn't reflect the simple elegance of this venue.
I chose a simple layout with light colors to emphasize the beauty.
EventPro half page ad. This ad remains simple and clean; logo big & centered, minimal text.
I included a starburst effect in the background in a light blue to resemble the
light effects that most DJ's offer for weddings and special events.
Pops of Plum full page ad. Again, I wanted this ad to remain very clean. I quickly browsed Pops of Plum's website before I started designing their ad. Their website had a very modern look, white background, minimal text, gray and white color scheme. I chose to reflect that in their ad. I then highlighted some of the important text with a little "POP" of the plum from their logo.
