Identity design for Plano a technology-based orthodontic company specializing in the digital treatment planning of patients using clear braces. Plano’s goal is to support orthodontists and dental professionals in providing customized treatment plans that are clinically efficient and patient-specific.
The main goal for the identity design of Plano was to create an image that communicates the benefits of the product in a clear and concise manner. It needed to reflect the modern and innovative nature of the services and convey the advantages of using digital technology for orthodontic treatment.
The core approach in Plano identity design was centered around creating a symbol that conveys precision and alludes to digital technology. Another pivotal aspect of the design was the choice of typography. The contemporary and sleek typeface communicates the cutting-edge technology behind the company’s services. The integration of the symbol into the typography completes the logo’s design.
Regarding the color palette of the Plano identity design, we chose a bright and bold combination of colors with the aim of evoking a sense of excitement and innovation.
Our goal was to create a simple image with a modern design that could effectively communicate the benefits of the services and help establish the company as a leader in the field of digital orthodontic treatment.
