Beeology honey is produced in Cyprus in a modern beekeeping unit, using organic methods. It is a pure and unheated product, free of pesticides, insecticides, or other chemical elements. Beeology observes ethical ecological principles at all stages of production, and harvests the honey using a natural, small-batch controlled process, with respect for nature at all times. Our goal was to create a brand with a strong recognizability and dynamism that would represent the high-quality character of the product. We developed a visual proposal with discreet visual symbols that enhance the pure and natural character of the product.
We chose to use the abstracted shape of the bee to depict the natural production and purity of the product. The bee symbolizes dedication to natural production and appreciation of traditional methods, giving a stylized and modern aesthetic to the brand.
The bold typography shows a strong personality and authority, while remaining easily recognizable and distinguishable. It reinforces the visual identity of the brand and its appearance in the competitive space.
The transparency of the label allows the consumer to see the product at a glance and appreciate its quality. Through this design, we managed to create an impressive appearance that catches the consumer’s eye and creates a positive impression of the product.
Aiming for a high-quality representation of the brand, we chose to depict its comparative advantages discreetly and impressively, with the aim of highlighting the quality character of the product and emphasizing its value in the market.
