Seoul of the republic of Korea is the sixths among the most densely populated cities of the world and approximately 300 thousand businesses are operated in Seoul.
Because those in Daum Communications considered that working environment centered in Seoul is seriously inefficient and limited, they thought thoroughly over the problem of departing from a big city which hindered creativity and transferring their headquarters in order to create a creative working environment and after thinking thoroughly, they chose Jeju which is the beautiful island in the Republic of Korea.
Moving the headquarters of Daum Communications to Jeju became the biggest issue in the IT industry of the Republic of Korea. Regardless of large companies and venture businesses, it is the reality that majority of the bases of major domestic businesses are gathered in the capital city and the decision of moving the headquarters of the country’s representative internet media business to the district, and especially to Jeju Island was quite shocking.
At present, there are two office areas being operated, Seoul and Jeju. By completing a new building called Space Dot One in Jeju, Daum Communications is focusing on achieving sustainability which they pursue, proper architectural individuality, and efficient communication between the binary work sites as well as earning the trust of the community.
The signage system which we created is made with the purpose of being devoted to those demands. The story which was created with the motif of cat’s cradle has been meeting the sustainable value by itself.
The ‘wall’ of Jeju Cluster Rock (JejuSongi-sok) that changes its color by light acts as the canvas between people and as for the transparent acryl attached to the wall, it is the very dot and node which represent this relationship.
By connecting this canvas and dot with a medium called ‘thread’, the communication between people and the communication between people and space is completed. Besides, it also represents the cooperation between the business and community.
In the process of tying or perceiving the thread, there is the degree of freedom given making it possible to participate actively and each person tie the thread in their own method. By applying the characteristics of communication which becomes bigger when entangled and which becomes thinner when scattered to human scale, the thickness of the thread is made to change according to the scale of space. Besides, in order for the individuality of the inside of the building such as mirrors, the colors that vary by each story play the role of cognitive guide which is just like trajectory.
By using basic items such as ‘thread’ in harmony with complicated materials such as acryl, plastic, wood, and paint, it was aimed to show the value of circulation which is connected from individuals to the business, from business to the society with the help of the trajectory between people and the trajectory between space.
Daum Communications is a company which completes (makes it one) theworld (space/world) pleasantly through (dot/node) people.
