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    Creative Direction: Lee June Hyeong Identity & Application Design: An Jae woo Poster Design : An Jae woo, Kim Eun Sun
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Buzz launcher is a service that competes for first prize in the platform market share of Android launcher.  The number one priority it had in mind in branding was to create the brand attitude accepted intuitionally, not to mention practical service changes in the mobile era.
While other competitors were focusing on fancy animation widgets or excessive look and feel that made the system heavy, Buzz launcher could compose its own ‘home-screen’ easily with the minimum function through more ‘home-packs.’
In this regard, the thing that was determined to ‘show one’s own identity easily’, ‘resemble the alphabet ‘b’’, ‘change every day’, and ‘provide easy access’ was none other than ‘socks.’ There was a paradoxical fun to substitute socks for the service driven on the device in our ‘hands.’
In case of the business card, it was designed as if people were exchanging the socks in a package by attaching a small-sized ‘ID-tag’ with a thread to the background of the patterns of the socks.  Furthermore, as the process of choosing socks was reflected in the application, it reflected the socks on display in rows or the moments when people take socks from the drawer and put them on every morning. 
Generally, by borrowing the flexibility design, it tried to create the center of the brand with the stories occurring across the user and device, and the product, not the one-way delivery or supply using a single symbol type or a logo type.
 Buzz launcher is ‘socks we choose to wear on a whim every morning, and my own home screen that shows my tastes and style.’
 
 
 
logotype
 
 
applications
 
 
 
 
 
 
namecard & poster
 
 
 
journey
 
 
Design: Daum Communications
Client: Buzz Launcher

Creative Direction: Lee June Hyeong
Graphic Design: Ahn Jae Woo
Project Mangement: YJ Min