The Ragusa Company Ltd was established in 1991 with headquarters in Varaždin. The main activity of the company was trade and import of finished products. Several years later, the Ragusa company decides to launch production of pasta and gradually creates their own brand Paradiso.Pasta with eggs is made of fresh melange and is classified into home-made pasta and extra fine noodles.
Existing package analysis
►too much informations on the back of the package exisTing package ► a lot of informations are repeating and are unnecessary ► package can fit twice the amount of product ► informations on the closing area of the package are illegible which beats their purpose for customers who prefer to read the informations on the package before buying the product
In package design I wanted to avoid the “screen printing on the plastic bag” which is a common way of packing this kind of product.
Those types of packages are often tearing apart and are messy to close again if we dont want to use the entire amount of pasta.
The other thing I wanted to avoid was the big amount of waste created after the package has been opened and some of the usefull informations that were on the package going into that waste.
Paradiso produces a total of 50 different types of products where the largest share is a short pasta. This wide range of pasta includes various types of egg-free pasta, pasta with eggs, spinach, carrots and tomatoes. For the purpose of the project i choose 3 different types of pasta.
Tagliatelle
Fidelini
Pappardelle
