Citadella Wine

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Citadella Wine
More than meets the eye.

When Maltese premium wine maker Marsovin, approached BRND WGN to give a new life to one of their own entry level range of wines we were quite excited. The range of wines although entry level was of a very high standard however the original packaging did no justice to product at all. We decided to get our inspiration from a pen illustration of the Citadella Bastions from where the wine was originally penned.

The new label which features an artistic impression in pen of the stunning Citadella skyline by George Bruce Levine. The little secret that not many are aware of is that the drawings feature a dome which in fact is not really there - a symbolic representation of the optical illusion of the dome’s frescoes.

To re-launch the brand we were also instructed to develop a print campaign which features typical activities of what used to happen in the tiny Mediterranean Island of Gozo decades ago.