About Hart
Hart creates a healthcare ecosystem that is seamlessly connected through innovative and accessible solutions, empowering patients and providers to achieve optimal outcomes.
Challenge
The overall goal was to establish a more mature online presence and reintroduce the company with the new product offerings. As Hart's products are technically complicated and require long-term implementation, one of the major challenges was to convey information about the products in a simple way, reflected in the visual identity.
We've developed two design concepts for Hart, each with a different color palette, and we will share both with you. While this approach may be uncommon for Behance, but why not?
Logotype
The previous logo of Hart was in the form of a heart. We decided to refrain from the obvious choice and simplified it in order to communicate a more mature brand. The logo symbol captures the movement and transformation. Also, we fine-tuned its typography for better readability.
Web
Hart's website aims to capture the attention of decision-makers in health institutions and showcase the advantages of using the platform. To achieve this, the website effectively communicates the main functionalities and benefits of the products. This was accomplished by implementing a design that highlights crucial informative text and animated visual elements, capturing users' attention.
Communication
Our focus on simplicity was paramount in creating a solution that effectively conveys Hart's key values of trust, innovation, and agility. We created a presentation template and designed several brand assets for their social media profiles.
