Information Architecture - Badminton Gurukul
Team
Nikhil Fernandes
Madhura Nadkarni
One of the most wonderful and painstaking processes behind building any experience is its information architecture. Some teams may just confuse it with a simple sitemap creation but honestly, a lot of hard work goes into it before the platform, product or experience even goes into the design phase.
It is a critical component of the digital project lifecycle and you can say its like a skeletal view meets an ecosystem. To the reach the Final Sign-off from the Client Team and Project Leads it has to go through a rigorous process. We can even completely skip this part but then there won't be any good parts.
This is the glue that holds the digital creative dream together.
Here's an example of an information architecture built together with my design partner at the time and this was for Badminton Gurukul - an organization that builds world-class Badminton Champions. A platform to promote and grow badminton in India by making excellence accessible, creating positive playing experiences and quality coaching by leading badminton experts and players of the game.
The Core Information Architecture Process Before Starting Any Project
Briefings and de-briefings with Client Teams internally & externally
Conversations with Founder & Project Lead
Understanding the Context, Environment, Space and Time
Organizing Offline Product Information as an Online Product, Platform & Experience
Understanding Product Users
Persona Mapping
Purpose behind visiting the Organization on the Website or synced Web App
Understanding Various User's Objectives
Understanding the Organization's Objectives
Studying the Competitive Landscape
Defining the Content Architecture and Content Strategy
Categorizing and Prioritizing Content
Creating Sitemaps and Low-Fidelity Wireframes
Designing Navigation Systems and User Flows
Digital Prototyping and Validation
Working towards the Design Phase with existing Masterbrand Guidelines or creating a whole new one based on new information as the project moves forward
Final Sign-off from the Client Team and Project Leads
View the final design and website created after this entire process here.
