FLON is an e-commerce platform which uses social network as a way of promotion to create new online shopping experience.

Since the mid-1990s the Internet became more and more popularamong normal people, soon it has had a tremendous impact both on culture, commerce and almost every field of people’s life. Now, Internet has become an important part of people’s life. As of July 18, 2013, 90 percent of global handset sales are attributed to the purchase of Android and iPhone smartphones. The popularity of Internet and smart phone has bought great changes for the world. Now human race are living in the new age------mobile network moment.

 

Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Through e-mail and instant
messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation. Information is suited to a gift economy, as information is a nonrival good and can be gifted at practically no cost.
 

The great success of Amazon, eBay and Taobao prove that online business could work very well and it has occupied huge market. Online business is global availability and it's round the clock availability, which means that people can sell and buy online at anytime and anywhere through the internet. Extensive product variety, fast and convenient shopping, sophisticated logistics and efficient service help online business becomes more and more popular among people.
 

FLON is an online shopping platform which helps fashion designers run fashion business via e-commerce and brings creative online shopping experience to consumers through social network.
it puts forward the idea of “universal fashion blogger” which encourages consumers to share their street style with each other online as publicity to increase consumers’ purchasing intention and confidence.

 

On this platform, consumers could buy some creative, avant-garde and personality clothes which reveal their personal style without spending too much money but with high quality from young fashion designers , and they could also have more communication with fashion designers, provide some inspiration and suggestions to help brands which they adores, promote and develop by using social media to share among friends.

 

- Creative fashion products&stories

People(commonista) could puchase some personality wearings designed by independent designers, buyers could not only purchase wearings but also could get to know the concept and story of the wearing.

 

- “universal fashion blogger”

FLON encourage people to post their darily wearing on the website to share with friends, in this way, consumers’ posts become the best advertisments for designers.
 

- Buy the looks

FLON provide the links of purchasing page, consumer could touch the product they wanna buy with only one click to go to the buying page when they see other people’s post, it makes the process of purchasing much easier and faster.

 

- “Try it on” system

Users input the size of their body when they register. FLON will use image match technology to help buyer see the size of clothes is suitable or not. At the same time, buyer could see the reviews from other buyers.