Tanya Marie Williams-Rhule's profile

Branding Caribbean based Fashion Line, Sew Lisa

BRANDING SEW LISA
BRAND IDENTITY DESIGN, VISUAL SYSTEM, STATIONERY SYSTEM, LABELS

Sew Lisa is a Caribbean clothing brand for women and children by designer Lisa Gittens. The line is produced in Trinidad and Tobago and reflects Lisa’s love of print, the easy going and vibrant Caribbean spirit and dressing with joy!
When Lisa came to me she was not super confident in the name 'Sew Lisa', even though it was a name she had given herself.  I believed she needed convincing visually! 
She came looking to reposition herself in the local fashion circuit at a when many new Caribbean fashion labels were emerging.
We started the design process with consultations; listen to her concerns and vision. Followed by presenting her with possible directions for her logotype and to visualise her brand with colour, photo-style guides and then creating a series of custom made patterns for her brand.
The experience was collaborative as well as creatively freeing and thus the final design and branding material was fresh and vibrant yet elegant.sewlisagittens

Fashion Photography: Laura Ferreira

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Design Studio: studiotanyamarie.com
Branding Caribbean based Fashion Line, Sew Lisa
Published:

Branding Caribbean based Fashion Line, Sew Lisa

Sew Lisa is a Fashion Brand from the Caribbean islands of Trinidad and Tobago.

Published: