Nike asked us to encourage and enable Germany’s female runners to sign up for the Women’s Race Series. This race is not just like any other though, it is about the journey to earn your best, and being 'Together Unstoppable'.
We created wild postings, gear give aways, and a training plan that inspired, engaged and connected girls through different local activations. It got them to be part of the race and pushed them to run more.
The highlight being a food truck that traveled around Berlin to local food markets. Here gals could trade their conquered miles for raw food created by Lisa Müller. From a 6.5K signup in 2014 we reached our 10K+ goal for 2015.
