With the CONFIRMED app we created a new hub for the brand.
Acknowledging the constantly changing nature of today’s streetwear landscape, the app takes a community focused approach offering the best experience. Users will have access to exclusive product drops alongside never-before-seen content like behind-the-scenes stories and elevated storytelling, all in one place.
The app launched in the US first, and has now been rolling out to the rest of the world.
I’ve helped develop the creative direction for the new digital platform. My responsibilities included trend researching plus writing journalistic articles as blueprints and therewith defining the tone of voice.
Head to adidas.com/confirmed to download the app.
