We set out to prove that even Internet cats can't resist Temptations Treats. Using bookmarklet technology, cat lovers could shake a virtual bag of treats on any webpage to attract cats from all corners of the web. Business Insider even called the app " a Jersey Shore-esque explosion of feline wonder."
Awards:
Bronze Caples Award, Digital, 2012
Finalist Caples Award, Social, 2012
Silver ADCC, Interactive, 2012
FWA Shortlist, 2012
FWA Shortlist, 2012
Feline fans could drag the bag of treats to their bookmarks bar right from Facebook.
According to Business Insider, KittyCat Hijack is "a Jersey Shore-esque explosion of feline wonder."
Email blasts like the one above helped spread the word.
The work got the media's attention, including Business Insider and Mashable.
CREDITS
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Creative Director of Tech: Jeff Vermeersch
Director of Technology: Darrin Patey
Creative Director: Dave Stevenson
Executive Creative Director: John Gagne
Producer: Jessica Valentini
