以網路購物起家，深受女性歡迎的人氣正韓服飾品牌UTEAN，在識別商標設計上，利用代表品牌字首的U字母旋轉組成花朵圖形，象徵穿上UTEAN，每個女孩都可以成為美麗焦點，就像花一般耀眼，並以時尚俐落的字體搭配粉嫩色系，呈現甜美流行的韓風女性形象，傳達簡單自信的品牌精神。

Starting up as an online retailer, wildly popular among women, the true Korean clothing brand UTEAN, its logo design exploits the brand initial letter U and rotates it to form a floral pattern. This symbolizes that by wearing UTEAN, every girl can become eye-catching beauty and shine like a flower. Neat, fashionable typeface with soft colors present an image of sweet Korean female fashion and convey brand spirit of simplicity and self-confidence.

 

 

Client | UTEAN

Category | Fashion
Design Agency | Abingo Wang Design Affairs
Art Direction & Design | Abingo Wang

more works > abingowang.com