AT&T Fiber

•

AT&T Fiber
Seek-and-Find Illustration

Gus Morais was invited to develop a funny seek-and-find illustration for the new AT&T Fiber campaign in the United States. Published in the AT&T social media platforms like twitter and instagram, the illustration shows diverse situations where AT&T fast internet service improves the daily necessities of their diverse customers.

Four characters were created and hidden in the drawing. Users in social media were encouraged to spot them among the visual chaos of a busy city. They represent different types of AT&T customers, like a young coffee shop owner, a home office worker, a business woman and a young gamer.

Besides the character's homes and working places, we can spot many other places in the city where customers can enjoy AT&T technology, such as: an AT&T store, an educational center, a restaurant, etc.

They were all drawn in isometric perspective, and the size and composition for each location were precisely calculated so each of them would be perfectly visible in AT&T's instagram grid.

I've developed each location carefully to show how AT&T Fiber technology could fit in each user lifestyle in different specific spaces and devices. Below, you can see some zoomed
areas, filled with cool situations and funny easter eggs!