Spot the Brand illustration for Frontify
Find 50 iconic brands in this search-and-find interactive illustrated game,
created by Gus Morais and Fight or Flight
I was invited by the amazing creative staff from UK agency Fight or Flight to develop an illustration for brand management platform Frontify. The main idea is very cool and powerful: what if we hide 50 of the most famous brands in a busy seek-and-find scenario to highlight the importance of building a strong brand? Would people be able to recognize all of them immediately?
According to information published by Frontify, successful brand investment can result in instant brand recognition, helping your brand shine in a crowded marketplace. And that’s what we were able to prove by creating a funny experience which mixes an interactive game with a funny seek-and-find illustration. Hidden among funny situations you can spot brands like Adidas, Dove, Disney and others.
Head to Frontify interactive site to play the game and discover in how much time you are able to identify all brands!
I’d like to thank specially Lauren Payne-McLeod and all staff from Fight or Flight for the great opportunity, inspiration and support on the development of this artwork. Also, my big thanks to Sibylle Nuessli and Anna Binzel from Frontify for all the creative support.
If you liked this project, leave a comment and let me know: how many brands could you find?
