Project role
•  Account management
•  Project management — includes print management
•  Graphic production and consultation

The Story
Working with Wink — a premier Minneapolis design firm — in the roles of account and project manager, and print production design, I assisted the creative lead and senior designer to produce a high-end catalog targeted at existing retailers and new retailer prospects. Building on the brand look established in the main catalog, the team pushed the visual elements to reflect the holiday season and create excitement with the retailers. The creative team worked with the same photographer and stylist to establish continuity with the earlier catalog.

 

My role included proposal input assistance, schedule writing and deadlines maintenance, client communications, consultation with print reps and print specifications writing, graphic production and print file prep, and final print supervision and oversight.