Title : WE, CAMBODIA
Create illustrations or designs that appeals to a younger group of target audiences from age 18- 35 years old. You will be provided with pictures and videos of Phnom Penh as a source of inspiration.
Target: AUDIENCE
People to buy the bag from the Modern Dress Sewing Factory (MDSF) a factory managed by 15 entrepreneurial women living with HIV/AIDS.
The design CONCEPT
I decided to use simple shape to illustrate the sound and sights of Phnom Penh as this will be
easy to manufacture.
Phnom Penh is the largest city in Cambodia. Its a really beautiful city with lots of plants and traditional architecture building. They are the country who believe in buddhism so my style of design will be adapting to that and with the influence of the environment I came up with the idea of organic shape of leaf that resumable the beautiful city. Their climate is always dry and fill with trees and plant that make it unique from their other city in Cambodia. The colour chosen for the design is based on their flag colour which consist of blue and red. The style of my design consist of traditional style and the modern fashion.
After doing research about the city i realize their traffic is always noise and their main transport is by bike. So after looking at the vedio, i have decided to illustrate the road marking. The design will also give the idea of a paper plane too.
