Aphoógy 的使命就是呵护女性独一无二的美丽。品牌以自身丰富的经验和专业知识为有着不同需求的顾客研制护肤品。比起为美貌锦上添花的彩妆类研究，Aphoógy的品牌创始人更关注健康肌肤对美貌的重要性。
Aphoógy's mission is to protect the unique beauty of women. The brand uses its rich experience and professional knowledge to develop skin care products for customers with different needs. The founder of Aphoógy pays more attention to the importance of healthy skin to beauty than the research on make-up that adds to the beauty.
实用主义哲学的沿用
Aphoógy新的手工皂系列继续从“实用主义，理性思考”的精神内核展开设计，开发出一系列针对不同肤质的产品，新系列在配方上延续了品牌的核心产品，并配合不同植物提取物调制出各具特色的手工皂；在包装上，Aphoógy针对不同场景设计了相应的包装，将环保意识贯彻到底，旨在将品牌统一的美学理念从各个触点传递给消费者。
Continuing the philosophy of pragmatism Aphoógy’s new handmade soap series continues to design from the spiritual core of "pragmatism, rational thinking", and develops a series of products for different skin types. The new series continues the core products of the brand in terms of formula, and Different handmade soaps are formulated with different plant extracts; in terms of packaging, Aphoógy has designed corresponding packaging for different scenarios, implementing environmental protection awareness to the end, and aiming to pass on the unified aesthetic concept of the brand to consumers from all touchpoints .
手工皂的外观继承了Aphógy的实用主义精神，棱角分明，弧度自然，哑光柔和，将皮肤科学的精准与肌肤的柔滑联系起来。
The appearance of the handmade soap inherits Aphoógy's pragmatism spirit, with strong edges, natural curvature and soft matte finish, linking the precision of skin science with the smoothness of skin.
挂卡是最环保的包装。单一肥皂包装将可降解陶瓷制成的肥皂盒与可降解纸相结合。可叠放的造型最大限度地利用空间，增加拥挤货架中的可见度；而包装盒的产品详情可以通过卡片随时更改，大大减轻了重新包装的库存压力。
Hanging cards is the most environmentally friendly packaging. Single soap packaging combines the soap dish made of degradable ceramics with degradable paper. The stackable shape maximizes the use of space and increases the visibility in crowded shelves; while the packaging The product details of the box can be changed at any time through the card, which greatly reduces the inventory pressure of repacking.
