Bugatti is the prestigious luxury car manufacturer known for producing some of the world's fastest and most exclusive vehicles.
Combining cutting-edge engineering with exquisite design, their vehicles embody the epitome of automotive excellence and performance.
In partnership with Interbrand, we breathed life into Bugatti’s remarkable new brand identity.
Transcending the realms of luxury, this captivating motion identity artfully conceals and reveals its elements through the interplay of light. Creating a dramatic yet exquisitely refined brand experience.
We crafted meticulous templates and guidelines, empowering Bugatti to seamlessly carry this vision into the future.
Credits
––––––––––––––––––––––––––––––
Client — Bugatti
Brand Agency — Interbrand Cologne
Brand Design — Interbrand Cologne
Animation — Never Sit Still
Sonic Branding — Smith & Western
––––––––––
Studio Director — Mike Tosetto
Project Lead — Supriya Bhonsle
Producer — Darcy Green
Motion Design — Supriya Bhonsle, Mulanne Phan, Sylvia Leo, Isabelle Trudgian,
Melany Webster, James Valance
Project Lead — Supriya Bhonsle
Producer — Darcy Green
Motion Design — Supriya Bhonsle, Mulanne Phan, Sylvia Leo, Isabelle Trudgian,
Melany Webster, James Valance
3D Animation — Howe Tom, Maximilian Cao
GRAPHICS IN CONTEXT
LIGHT PAINTING ILLUSTRATION
Guide for cropping and resizing a 6K Illustration.
Chiaroscuro light painting illustrations.
Chiaroscuro transitions in context.
R&D SELECTS
3D technique for chiaroscuro light painting.
Early R&D and motion exploration.
THANK YOU.
