Kount
Kount is a company that was born with the purpose of making entrepreneurs' lives easier and less bureaucratic.
"We believe that accounting doesn't have to be complicated and can be done efficiently. We want to enable our clients to focus on what is truly relevant to their businesses, without worrying about complex accounting issues."
The goal is to simplify accounting so that entrepreneurs can focus on what really matters.
To achieve this goal, it needed an identity that is simple, modern, wise, and trustworthy.
The brand's symbol features a square with two diagonal lines crossing its center, resembling the visual representation of numbers used in pedagogy to teach children how to count. Additionally, the shape of the logo can also be seen as a graphic representation of the Roman numeral IX, conveying the idea of experience and expertise.
The main message conveyed is the emphasis on the brand's two fundamental values: simplicity and wisdom.
Year — 2023
Project — Branding, Naming and Visual Identity
Brand Design — Paulo Rogerio
Motion Design — Marcos Rodrigo
© 2023 Kount Contabilidade - Todos os Direitos Reservados.
