阮劇團 Our Theatre | Brand Identity Design
《阮劇團》從嘉義在地出發至今已走了20年，作為迎向企業化經營之劇團，期待透過穩定創新的經營模式，改變台灣表演藝術產業之樣貌，給予更加健全的工作生態與演員培育，從深耕在地、培育人才到跨界合作、組織轉型，都是阮劇團對於自身的實驗與創新。
本次的品牌重塑希望藉由 StudioPros 的合作，以品牌體驗的角度重新為品牌重塑，除了對外探究觀眾、消費者的品牌印象外，更藉由內部重塑凝聚共識，梳理更完整的行銷與設計策略，建立品牌核心邁向下一個十年。
Our Theatre has been in operation for 20 years since its inception in Chiayi, Taiwan. As a theater company moving towards corporate management, it aims to change the landscape of the performing arts industry in Taiwan through stable and innovative business models, providing a healthier working environment and actor cultivation. From local cultivation, talent development, cross-industry collaboration, to organizational transformation, Our Theatre has been experimenting and innovating within itself.
In this brand revitalization project, in collaboration with StudioPros, Our Theatre aims to reshape its brand from the perspective of brand experience. In addition to exploring the brand perception of audiences and consumers externally, it also focuses on internal revitalization to build consensus and streamline comprehensive marketing and design strategies, establishing a brand core for the next decade.
Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Brand Experience Director | 張文馨 Moon Chang
Brand Experience Researcher | 張文馨 Moon Chang / 吳佳璘ChiaLynn Wu
Logotype Designer | 許瀚文Julius Hsu
Marketing Strategy Consultant | 吳佳璘 ChiaLynn Wu
Key Visual & Planning Designer | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Brand Guideline Designer | 林祐新 Pomelo Lin
Visual Design | 李宜軒 Yi-Hsuan Li /林祐新 Pomelo Lin / 朱冠丞GH Zhu
Client | 阮劇團
Year | 2022
