THE BRIEF:
In 2014 winter, famous air conditioning brand midea is going to release new product, the biggest feature of this new air conditioning is: only need 1 kWh of electricity per night, Our client wants to highlight this product feature to chinese local market.
THE SOLUTION:
CCTV is planning to launch a series of pubic-interests ad, so we thought this is a chance to
combine "energy saving" with "midea only need 1 kWh of electricity per night".
THE IDEA 1:
Cycling、energy-saving and low-carbon living had become a fashion trend,
if you don't know the energy-saving, so that means you can't keep up with the times.
THE IDEA 2:
In china, the old people are more care about energy-saving, we use a humorous story to entertain people, even to remind people “energy-saving every time and every where”.
In china, the old people are more care about energy-saving, we use a humorous story to entertain people, even to remind people “energy-saving every time and every where”.
Client: midea
Agency: ogilvy&mother ShangHai
Agency: ogilvy&mother ShangHai
Group Creative Director: Thomas Zhu
Creative Director: Bamboo Zhuang
Creative Group Head: Hui Yao、Nokkia W
Art & Copy: Hong yun、Party Zhang
Creative Director: Bamboo Zhuang
Creative Group Head: Hui Yao、Nokkia W
Art & Copy: Hong yun、Party Zhang
