Having inspired from Christmas and Lunar New Year, Pizza Hut came up with the idea of creating key visual layouts to celebrate the most significant holidays in the year. Our task was not only retouching for the layouts but also conveying the excitement of the coming holidays to the audience.
This project required a high skill at retouching. The key challenge for our team was creating the harmony of colors among all elements in the layouts.
The original images of main elements that were sent to us such as: people’s arms and their accessories were not in good quality shooting. On the other hand, the colors of these elements were in different tone to each other.
At the first place, we focused on retouching the main elements of the layouts, especially each piece of the pizza. Since this is an advertisement for food, the pizza and cheese strings should have an attractive appearance to the audience. The cheese strings needed to look smooth, delicious and had a depth perspective.
After that, we were working on the arms of the characters. We color graded their skins for a consistent tone.
For the holiday feeling for the whole layout, we used warm color - the mixture color of yellow and orange. Furthermore, we create the balance contrast and 3D effect thus the layouts would look more realistic.
