Munchkin, Inc. produces innovative products for moms and their children. This project was for fortuitous for me, having recently become a first time father. Holding true to Munchkin's tag line of "It's the little things®", special attention was paid to user experience elements such as ease of product registration, gift recommendations for new parents and whimsically renaming their community section "show & tell" to accentuate the brand's playfulness. The existing brand manual was expanded upon to better position the company in the direct-to-consumer market by updating color useage and typography.