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About

Redesign of AllenBrothers.com
Published:
Allen Brothers supplies the finest quality meats to America's leading restaurants and discerning foodies. Allen Brothers had identified a disconnect between thier print materials (catalogs and product packaging) and their website. This site was designed to align the print and virual experiences by mirroring the product packaging color palette and typography into a simplified and sophisticated design that suits Allen Brothers' position as a luxury food brand.