The goal of the visual identity for ost og deli was to create a modern brand that reflects the store's specialization in local Nordic cheeses, natural wines, and deli products. The identity is based on typography and extends to the interior and decor design of the store.
The primary logo for the store features the store name, ost og deli, in a modern, handwriting typeface. The color palette was inspired by natural elements, with earthy tones and muted colors, reflecting the store's emphasis on natural products.
The typography-based identity extends to all branding materials, including business cards, packaging, and signage. Bold typography and clean lines were used to create a contemporary and eye-catching brand that stood out in the marketplace.
The interior and decor design of the store also reflect the modern and clean aesthetic of the visual identity. Materials such as wood, concrete, and metal were used to create a warm and inviting atmosphere that highlighted the natural products on display.
Overall, the visual identity for ost og deli created a strong and memorable brand that reflected the store's specialization in local Nordic cheeses, natural wines, and deli products. The modern and clean design aesthetic was consistent throughout all branding materials and the store's interior and decor design, creating a cohesive and compelling shopping experience for customers.
