Federico Stura's profile

Seeberger Social Media Strategy 2023

Federico Stura
•
Brief
Seeberger’s social media channels lacked engagement with their community. On top of that, with the latest brand strategy roll out, the company would like to target a younger audience, whose language the channel was not speaking.
With this goal in mind, a new social media strategy made out these pillars was developed: fun facts about snacks, moments the community can identify with, products on the spotlight and CSR. All these through a fresher language and with focus on creating interaction. Under this umbrella, the new content of the channel has kicked off in 2023 through periodic posts, stories and reels.

Client: Seeberger Genusswelt GmbH
Role & Responsibilities: Art Direction, Concepting, Social Strategy, Creative Direction, Copywriting and Graphic Design.
Copywriting: Marlene Wetzel
Year: 2022

Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design marketing seeberger social media Social Media Design Social media post strategy
For more about the project check out the Insta feed
Agency: la red Berlin
Location: Berlin, Germany
Date: 2022
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Seeberger Social Media Strategy 2023
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Federico Stura's profile

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Federico Stura's profile
Berlin, Germany

Seeberger Social Media Strategy 2023

Social media strategy for Seeberger's Instagram channel, a brand that focuses on dry fruits and nuts. Regular postings and stories based on fun f Read More

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